A place on their home screen
Customers need to search for your website. Once they install your app, your brand has a place on their phone’s home screen.
A subscription tech team for brands without developers
Your brand. Your app.
No in-house dev team needed.
From branding and a landing page to launching your iOS and Android apps and running them afterward. We become the digital team for your growing business, from start to finish.
- Native apps, beyond a webview
- Accounts and domain in your name
- Ongoing operations with a monthly subscription
Why an app?
An app changes how you generate sales
Customers have to visit your website. An app lets your brand reach them right on their phones.
Bring them back without ad spend
SMS and Kakao Alimtalk charge per message. App push notifications deliver new arrivals and coupons with no sending fees.
Make repeat purchases faster
Saved login and shipping details let returning customers place their next order in just a few taps.
Give loyal customers more
Reward your regulars with app-exclusive coupons, membership tiers, and loyalty points.
Sound familiar?
You know you need an app. Getting started is the hard part.
Agency quotes in the tens of millions of won
An outsourced shopping app typically costs KRW 15,000,000–30,000,000. After launch, even a small text change can mean requesting another quote.
A DIY builder still means doing it yourself
The tool may be affordable, but planning, design, store submissions, and review responses are all on you.
A website wrapped as an app can be rejected
Apple may reject apps that simply reproduce a website for failing to meet its minimum functionality requirements.
Your logo, website, and app feel disconnected
Different vendors bring different styles. Each screen your customers see can feel like a different brand.
Why DOV?
Design.Operate.Value.
DOV stands for Design, Operate, Value. We design your brand, launch and run your app, and stay with you as those efforts turn into sales.
- 01
Shape your brand
We define your brand and bring one consistent identity to your website and app.
- 02
Launch and keep it running
We launch on the App Store and Google Play under your name, then manage day-to-day operations.
- 03
Turn it into lasting value
Push notifications and repeat purchases keep your brand on customers’ home screens and drive sales.
Services
One team, from your brand to everyday app operations
Skip repeating the same brief to different vendors. It all starts with one consultation.
Branding
We define your logo, colors, and typography, then carry that identity through your app icon and store visuals.
- Logo, color, and font system
- App icon and splash screen
- App store promotional images
Landing page
A responsive landing page that makes the right first impression, with essential search engine setup included.
- Responsive landing page
- Essential SEO setup
- A clear path to installing your app
Native app
We launch iOS and Android apps with native core screens, going beyond a website wrapped in an app.
- Launch on the App Store and Google Play
- Accounts, push notifications, and coupons
- Your own online store and checkout
Operations & growth
Launch is just the beginning. We handle evolving store policies and push campaigns that bring customers back.
- OS and store policy updates
- Push and CRM campaign management
- Monthly reports and improvement recommendations
Features
Everything in your app, at a glance
We can add or remove features during your consultation. Bookings, memberships, and recurring subscriptions are available with a Custom plan.
Brand app essentials
Starter and up- Sign-up and social login (Kakao, Naver, Apple)
- Push notifications to all users or selected groups
- Announcements and event pages
- Brand introduction and store locations
- One-to-one inquiries
- Website banners that lead to app installs
Commerce
Commerce and up- Products, categories, and options
- Cart, orders, and express checkout
- Coupons, loyalty points, and membership tiers
- Wishlists and reviews
- Order and shipment tracking
- Automated cart and repeat-purchase push notifications
Admin dashboard
All plans- Send and schedule push notifications
- Manage announcements and banners
- View customer accounts
- Manage orders and inventory (Commerce)
- Sales and order analytics dashboard (Commerce)
Compare
A practical choice between an agency and a DIY builder
| Feature | Development agency | DIY app builder | DOV |
|---|---|---|---|
| Upfront cost | KRW 15,000,000–30,000,000+ | Monthly subscription (build it yourself) | From KRW 2,990,000 |
| Branding | Hire a separate vendor | Not provided | Existing brand assets applied; new design quoted separately |
| Who builds it | The agency | You | Your dedicated team |
| App approach | Varies by vendor | Mostly webviews and templates | Native app |
| Payment gateway agreement | Varies by vendor | You handle it | Paperwork and review support |
| Post-launch operations | Separate contract | You manage it | Included in the monthly subscription |
| Accounts and domain | Depends on the contract | Tied to the platform | In your name |
Agency costs are based on average completed shopping app projects on Korean outsourcing platforms in 2025–2026.
Process
Five steps from consultation to ongoing operations
- 130–60 minutes
Free consultation
We learn about your sales, customers, and goals, then agree on the scope and quote.
- 21–2 weeks
Branding & planning
We define your brand’s tone and plan the screens for your website and app.
- 33–6 weeks
Design & development
Once you approve the designs, we build your landing page and app together.
- 41–3 weeks
Launch & payment setup
We guide you through developer accounts and a payment gateway agreement in your name, then handle store review and payment activation.
- 5Monthly subscription
Operations & growth
We help your app generate sales through updates, policy compliance, and push campaigns.
Timelines depend on the project scope and app store review schedules.
What to prepare before we start
Missing something? That’s fine. We’ll walk you through what you need and how to get it ready.
- 1Business registration certificateRequired for the contract and electronic tax invoices
- 2Brand assetsYour logo and product photos. New logo design is quoted separately
- 3Apple and Google developer accountsRegistered in your name. We provide a sign-up guide
- 4Payment gateway documentsRequired for the Commerce plan. We provide a document checklist
Pricing
Start at the right size. Grow as you need.
All prices exclude VAT. Your final quote is confirmed after consultation.
Initial build
A one-time costBrand Starter
Your first step toward a consistent brand and your own app
2,990,000KRW+
- Your existing logo and colors applied
- Single-page responsive landing page
- iOS and Android app launch
- Core announcements, push notifications, accounts, and inquiries
- Web admin dashboard (push notifications, announcements, accounts, and inquiries)
- Store submission and review support
- One month of post-launch bug fixes
Brand Commerce
Sell through your app and bring customers back
6,990,000KRW+
- Everything in Starter
- Your own online store (products, cart, orders, and checkout)
- Order and inventory management in the admin dashboard
- Commerce operations features (delivery tracking, cancellations, refunds, reviews, and more)
- Payment gateway agreement support (documents and review)
- Membership tiers, coupons, and loyalty points
- Push automation for carts and repeat purchases
- Essential analytics dashboard
Custom
For features unique to your brand
After consultation
- Bookings and scheduling (time slots, capacity, cancellation policies)
- Memberships and passes (tiers, benefits, usage history)
- Recurring subscriptions (repeat payments, renewals, cancellation)
- Custom admin tools (staff permissions, approvals, workflow automation)
- External ERP, POS, and CRM integrations
- Custom analytics and reports (sales, customers, usage)
- Full brand identity (logo, colors, brand guide)
- Multiple languages and international app store launches
Starter and Commerce use your existing brand assets. New logo design, custom features, external integrations, and data migration are quoted separately. We agree on the screen scope and number of design revision rounds before signing the contract. Custom features are examples; selected functions, integration scope, and the final quote are agreed after consultation.
Monthly operations
A monthly cost after launch · Server and database includedBasic
The essentials to keep your app running
30,000KRW+ / month
- Standard server and database included
- Required OS and store policy updates twice a year
- SSL and domain renewal management
- Scheduled automatic backups
Care
Keep your app running smoothly
150,000KRW+ / month
- Everything in Basic
- Server and security monitoring
- Incident response within one hour (daily 08:00–23:00, including weekends and public holidays)
- Incidents outside business hours (23:00–08:00) are addressed when service opens at 08:00
- Up to four content or feature improvements and fixes per month
Growth
Help your app generate sales · First come, first served for 5 businesses only. No additional sign-ups after all 5 spots are filled.
490,000KRW+ / month
- Everything in Care
- Enhanced server and database for growing traffic and better performance
- Weekly meetings to agree on priorities and review progress
- On-site meetings when needed
- Full support for feature improvements agreed in meetings
- Push and CRM campaign planning and management
- Monthly performance reports and improvement recommendations
Separate costs
You pay the following costs directly under your own name. Keeping ownership with you means your app and payments can continue after cancellation.
- Apple Developer account
- US$99 per year · In your name
- Google Play developer account
- US$25 once · In your name
- Payment gateway enrollment and transaction fees
- Based on the gateway’s policies · Agreement support included in Commerce
Market reference: an outsourced shopping app averages KRW 15,000,000–30,000,000, with app maintenance from KRW 200,000 per month (Korean outsourcing platforms, 2025–2026).
Who we work with
Built for the right kind of brand
Focusing on the right fit helps us stay accountable from start to finish. Take a look before booking a consultation.
A good fit
- Brands with existing sales and loyal, returning customers
- Businesses ready to expand from Naver Smart Store or Instagram to their own store and app
- Owners who want a team to run their website and app without hiring developers
- Brands that want a consistent identity from their logo to their app
Another approach may suit you better
- You have an idea but haven’t started sellingValidate demand first with a service like Naver Smart Store
- The app itself is the product, such as a game or social networkA specialist development agency is a better fit
- You want the cheapest one-off build with no ongoing operationsDOV includes a continuing partnership after launch
FAQ
Frequently asked questions
Is this a webview app wrapped around a website?
No. Core screens such as products, accounts, and notifications are native. We use web technology only where needed, such as checkout. The structure is designed to meet Apple and Google review requirements.
Who owns the app and accounts?
Your Apple and Google developer accounts, domain, and payment gateway merchant agreement are all in your name. Apple requires apps to be published from the account of the company that owns the content. This also keeps your app with you after cancellation.
How is the online store built?
We build your own store for both the website and app, rather than attaching it to an existing shopping platform. Products, cart, orders, payments, customer accounts, and the admin dashboard are included. External integrations and product or customer data migration from another platform are quoted separately after consultation.
Do you help with the payment gateway agreement?
Yes, it is included in Brand Commerce. The agreement is signed in your name. We provide a checklist of required documents, such as a business registration certificate and ID for sole proprietors, or a corporate registry certificate for companies, and help you complete the application. We also prepare the site requirements for review, including business information and shipping, exchange, and refund policies. The process usually takes 7–14 business days, including card company review. Enrollment and transaction fees are charged separately under the gateway’s policies.
How do contracts and payments work?
We sign a contract and issue electronic tax invoices. Payments are made by bank transfer. We agree on the deposit and final payment proportions when signing the contract.
What if the app is rejected during review?
Reviewing the rejection, making corrections, and resubmitting are included in our store submission and review service. We design around Apple and Google requirements from the start to reduce the chance of rejection.
How do I create developer accounts?
We provide separate guides for sole proprietors and companies, and walk through the process with you on screen. Companies need a D-U-N-S number. Opening an Apple account can take several weeks, so we start right after the consultation.
What does the monthly operations fee include?
Server and database costs are included. Basic and Care use standard infrastructure; Growth includes enhanced infrastructure for increasing traffic. If traffic significantly exceeds your plan’s capacity, we discuss a plan adjustment with you. A table in the contract lists what each plan includes. With Growth, we agree on that week’s feature improvements in our regular weekly meeting and fully support their implementation.
How quickly do you respond to incidents?
Our business hours are 08:00–23:00 every day, including weekends and public holidays. Care and Growth include a response within one hour for incidents during business hours. Incidents outside those hours, from 23:00 to 08:00, are addressed when service opens at 08:00.
What happens to the app if I cancel?
Your accounts, domain, and customer data remain yours. We define the scope of migration support in the contract in advance.
How long does it take to launch?
Brand Starter typically takes 6–10 weeks. The timeline may vary depending on the feature scope and app store review schedules.
Free consultation
Let’s find the right scope and quote for your brand
A team member will contact you using the details you provide.
- Free, 30–60 minute consultation
- Scope and written quote after consultation
- No charges before you sign a contract